One of the most common questions I get from new Shopify store owners is "Hey, I just setup my Shopify store but haven't gotten any sales... Do you mind taking a look and giving me a critique?".
Over time i've noticed some common issues that people often make that can severely impact their store's sales. I thought it might be helpful to compile all these into a checklist. This way, people can have something to lookover when setting up their own Shopify stores. I often refer to it myself when setting up my own because its easy to forget the small details.
Create your own domain name.
Make a store logo, it doesn't have to be expensive.
Add a trust badge to your product pages.
Create a refund policy page.
Create a contact page.
Create a FAQ page, include shipping times.
Create an about us page.
Remove the "Powered by Shopify" footer text.
Add a favicon to your store.
Do not use the default AliExpress descriptions.
Find product photos without the supplier's logo.
Test your checkout flow.
Spend a lot of time on product research.
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